Previously known as Aldus Drone, the company has its roots with aerial drone deliveries. Following its founding early 2018, the goal was to establish an infrastructure of autonomous delivery drones, much akin to visions of future societies in Sci-fi fiction and movies.
However, it was found to be far too challenging as the legal hurdles needed to overcome were too restrictive and limiting that it was not viable.
Therefore in early 2019 the founder, Aldus von der Burg, decided to shift from the skies to the ground, using robots to carry out the deliveries.
This showed to be a valuable move, as all of a sudden the potential markets where the company could serve outnumbered the initial plans to operate in. Not only was the market interested, but the technology was already there and assessable.
The change of name from Aldus Drone to Meili was a strategic and cultural one. Being too intimately associated to the founder’s name and to drones, Aldus found it difficult when people kept assuming it was only a drone company and wanted to shift focus away from this to something that was more versatile. It was here were he learnt about Meili, the lesser know brother to the Norse god Odin, and allegedly the Norse god of travel.
With the company being founded by a Swede in Denmark, it only felt natural to adopt the Viking heritage and the name reflects both this and the logistic solution we want to provide!